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London & East Sussex
+44 (0) 7780 700 713 

We're passionate about creating imaginative brands, design and websites for ethical organisations that are in search of a fresh perspective.

Find out more about us.


Tender is a domestic and sexual abuse prevention charity that's championed by patron Olivia Colman. Marking its 20th anniversary, the new brand and website we created reflect Tender's creativity and celebrate its commitment to kindness. 

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A mobile phone displaying the colourful homepage of the Tender charity website
Complete works

The visual language for Complete Works blends the new with the old, breathing excitement and energy into historic buildings and bringing the past to life.

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Revolving Doors

Striking and unafraid - the new identity and website we created for Revolving Doors celebrates their cutting-edge approach and simplifies their messaging.

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Who we work with

British Council logo
the British Library logo
Design and Art Direction logo
King's College London logo
Restless Development logo
Social Enterprise UK logo
Zipcar logo
Nesta logo
Crisis logo
Hull York Medical School logo

What we do

Brand workshops

Verbal identities



Brand strategy

Website design



Brand guidelines

Web build

Art direction

Social strategy

Visual identities

Web strategy




In branding, the terms 'brand values', 'principles' and 'ethos' are often muddled up, used interchangeably or misunderstood, but do they mean the same thing? As a creative director, I’ve heard this question asked time and time again (you can read more about brand jargon in one of my previous posts). So let's brea down what these terms mean and how they shape a brand's identity.


It’s fair to say the terms 'logo' and 'logos' have undergone a few changes over the years. They've evolved from their ancient philosophical roots to contemporary significance in the vocabulary of branding and communication. But how have these words and their meanings transformed over time and what do they mean now? 


We were recently working with a client on a branding project and by the third draft of the values statement we were still struggling to reach a consensus. Why could no one agree on the underlying sentiment and why was everyone scratching their head over semantics?

What we've been up to 

Flex Legal

Flex was born with the simple idea of connecting busy law firms and in-house counsel with the brightest, experience-seeking law graduates. 

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An open laptop displaying the Flex Legal brand
Shephard & Moyes

The brand we created for Shephard & Moyes puts their strong work ethic and sense of humour at the identity's heart.

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Two bright deckchairs depicting illustrations of the two founders of Shephard and Moyes
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