MAKE WHAT
MATTERS
London & East Sussex
+44 (0) 7780 700 713
We're passionate about creating imaginative brands, design and websites for ethical organisations that are in search of a fresh perspective.
Find out more about us.
Tender
Tender is a domestic and sexual abuse prevention charity that's championed by patron Olivia Colman. Marking its 20th anniversary, the new brand and website we created reflect Tender's creativity and celebrate its commitment to kindness.
Complete works
The visual language for Complete Works blends the new with the old, breathing excitement and energy into historic buildings and bringing the past to life.
Revolving Doors
Striking and unafraid - the new identity and website we created for Revolving Doors celebrates their cutting-edge approach and simplifies their messaging.
Who we work with
What we do
Brand workshops
Verbal identities
Copywriting
Concepts
Brand strategy
Website design
Naming
Advertising
Brand guidelines
Web build
Art direction
Social strategy
Visual identities
Web strategy
Environmental
01
In branding, the terms 'brand values', 'principles' and 'ethos' are often muddled up, used interchangeably or misunderstood, but do they mean the same thing? As a creative director, I’ve heard this question asked time and time again (you can read more about brand jargon in one of my previous posts). So let's brea down what these terms mean and how they shape a brand's identity.
02
It’s fair to say the terms 'logo' and 'logos' have undergone a few changes over the years. They've evolved from their ancient philosophical roots to contemporary significance in the vocabulary of branding and communication. But how have these words and their meanings transformed over time and what do they mean now?
03
We were recently working with a client on a branding project and by the third draft of the values statement we were still struggling to reach a consensus. Why could no one agree on the underlying sentiment and why was everyone scratching their head over semantics?
What we've been up to
Flex Legal
Flex was born with the simple idea of connecting busy law firms and in-house counsel with the brightest, experience-seeking law graduates.
Shephard & Moyes
The brand we created for Shephard & Moyes puts their strong work ethic and sense of humour at the identity's heart.
