Evaluation and learning company Shephard & Moyes came to us with a dated brand that was created when their business was in its infancy. They needed a new brand that better reflected the professionalism and personality of their company, aligning their identity with their exceptional work in the charitable and public sectors.

 

By working closely with Shephard & Moyes and consulting their clients, we discovered what made their offer distinct and uncovered the essence of their unique partnership. Our findings informed their new professional and approachable identity, which appeals to their diverse clientele and, crucially, communicates their sense of humour. The signpost ampersand logomark reflects their role supporting organisations to move forwards and get even better at doing good.