Flex Legal was born with the simple idea of connecting busy law firms and in-house counsel with the brightest, experience-seeking law graduates. This was the starting point for the dynamic identity of a forward-thinking, flexible, on-demand legal service. 

 

The ribbon logo informs the brand’s graphic elements, which are used for wayfinding, advertising and online. It’s been designed so that new iterations can easily and quickly be made to adapt to the growing needs of the business. The colour scheme was chosen to bring warmth and vibrancy to the identity, and a contemporary humanist font moves Flex Legal away from the stuffy law offices of the past.