We were tasked to create a visual language for an energetic visitor-destination training company that uses historical storytelling techniques to vividly bring the past to life for audiences.

 

The challenge was to breathe life into what can often be seen as dreary, old, stuffy buildings; to bring a sense of excitement and energy, and banish boring. This was achieved by modernising ‘old fashioned’ fonts and applying a contemporary colour scheme. The imagery of old statues and architecture was updated with heavy treatments to create a futuristic, progressive look and feel. We wanted to capture the contrast between the Shakespearean acting techniques that Complete Works employ and the contemporary nature of their business.