Inkstick offers opinion on American foreign policy, using everyday language to demystify the news, without droning on. Believing today’s national security and foreign policy outlets are largely written by and for the same set of voices, in the same boring tone, Inkstick wants to shake this up. Tired of jargon, acronyms and contrived technicalities, Inkstick skips the stuffy back room and talks about foreign policy over a beer. 

 

They needed an identity and website to match their outlook. The brief focused around the content: making sure the copy was as easy to read as possible, and that the visual identity could move with the times. Strong imagery on the site was the other main consideration. We created as much impact as possible with a paired back colour scheme; bold, clean typography; and images as large as we could get them.

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Osch Director Oscar Park worked on this project for Cast from Clay.