Oscar Park
Your charity brand is not a dodo. It must evolve.
It's the end of the design process. We’ve handed over the final brand guidelines as a PDF, along with the logo suite, fonts, colour...
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Oscar Park
Oct 42 min read
You need to wrangle your charity brand
Is your brand working smoothly enough to gain recognition, or is it trying to be all things to all people… and failing? Who doesn't love...
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Oscar Park
Apr 153 min read
What exactly are brand values, principles and ethos?
In branding, the terms 'brand values', 'principles' and 'ethos' are often muddled up, used interchangeably or misunderstood, but do they...
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Oscar Park
Feb 273 min read
A brief history of ‘logo’
It’s fair to say the terms 'logo' and 'logos' have undergone a few changes over the years. They've evolved from their ancient...
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Oscar Park
Jan 33 min read
Why all the brand jargon?
It’s time to talk about a topic that often gets swept under the rug in our industry: the chaotic state of branding terminology. Why does...
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Oscar Park
Nov 3, 20233 min read
'Wait, what are we talking about?' The importance of definitions in your brand identity
We were recently working with a client on a branding project and by the third draft of the values statement we were still struggling to...
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Chloë Roach
Jun 13, 20235 min read
Piecing together the perfect website brief
While there are a lot of agencies out there doing brilliant work, compatibility is critical to a project’s success, so your website brief...
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